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As a next step, Google might devote more resources to catching Google ads that promote websites selling YouTube video views, as bad actors have been finding workarounds to get these ads approved. Moreover, fake views represent less than 1% of YouTube’s billions of hours of total daily video views.Īlthough this means tens of millions of YouTube video views per day could be bot-driven, it's a marked improvement from 2013, when the company had as much traffic coming from bots as it did from humans. YouTube updates its system that detects fake views several times a year, Sean Tamir, who runs a video view selling website, told the NYT. However, YouTube is vigilant of the issue and regularly takes steps to weed out fake views from view counts. And, in addition to individual creators, even publishers on YouTube could be responsible for wasted ad impressions: An employee from Al Jazeera previously bought fake YouTube video views (although the worker wasn’t authorized to make the purchase), for example, per the NYT.

For context, a YouTube channel must have 1,000 subscribers and accumulated 4,000 hours of watch time in the past 12 months to be eligible for ads. Inflated view counts can lead to wasted ad impressions for brands. YouTube advertisers could be wasting money on ads that aren’t seen by humans if channels that are eligible for monetization buy fake views.Brands duped into striking a deal with one of these creators would end up paying for a sponsored video from someone who doesn’t have as big of a YouTube following as it appears.

Wannabe influencers could buy fake views to secure brand deals. YouTubers with relatively small followings, as opposed to YouTube giants like PewDiePie, might buy fake views to boost their attractiveness to brands targeting micro-influencers.

YouTube is focused on preventing users from inflating view counts because it violates its terms of service, as well as greatly misleads advertisers and consumers about the popularity of certain content.īrands should be aware of users’ ability to artificially inflate their YouTube view counts: Social media marketing company Devumi made $1.2 million over three years by selling 196 million YouTube video views, for example. Account icon An icon in the shape of a person's head and shoulders.

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